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                | “Mutual  funds have historically offered safety and diversification. And they spare you  the responsibility of picking individual securities.” | 
              
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                | Most people get  scared simply hearing the term Mutual Fund, but they're the best way to achieve  financial goals. That's because mutual funds are professionally managed and  offer diversification, which you don't get when you buy individual stocks or  bonds.When you buy a fund, the fund takes your money and pools it with others'  money into one big pile. The fund manager's job is to decide which securities  to buy, sell, and hold—while you're busy at work, raising children or enjoying  retirement. Each manager uses a methodology or discipline to select stocks or  bonds. Every day, fund managers and their team of analysts examine the  companies they own to see if they still fit their criteria for securities  selection. | 
              
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                | “Your goals and dreams may be varied but so are the options given to you by Mutual Funds.”
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                | If you thought  mutual funds were primarily about investing in shares or the equity market,  think again. Mutual funds extend beyond the limits of equity. They also invest  in Debt Instruments. The same principle higher the risk, the higher the returns  applies here. Debt products are lower in risk as compared to equity funds. | 
              
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                | “Characteristics of Mutual  Funds.” | 
              
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                |  | Investors  purchase mutual fund units from the fund itself instead of from other investors  on a secondary market, such as the National Stock Exchange or Bombay Stock  Market. | 
              
                |  | The price  that investors pay for mutual fund unit is the fund’s per unit net asset value  (NAV). | 
              
                |  | Mutual fund  units are “redeemable,” meaning investors can sell their unit back to the fund. | 
              
                |  | Mutual funds  generally create and sell new units to accommodate new investors. In other  words, it sells its units on a continuous basis, although some funds stop  selling when, for example, they become too large. | 
              
                |  | The  investment portfolios of mutual funds typically are managed by separate  entities known as “Asset Management companies” or “AMC” that are registered  with the SEBI. | 
              
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                | “What to look at for buying a Mutual Fund.” | 
              
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                |  | Find the  Risk and Style of Fund that Agrees with Your Own when Selecting a Mutual Fund. | 
              
                |  | Look for  Ample Diversification of Assets. | 
              
                |  | Look for an  Experienced, Disciplined Management Team. | 
              
                |  | Pay  Attention to the Expense Ratio – lesser the better. | 
              
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                | “How Mutual  Funds can Earn Money for You” | 
              
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                | 1. Dividend and Interest Payments—a  fund may earn income in the form of dividends and interest on the securities in  its portfolio.The fund then pays its unit holders of the income (minus  disclosed expenses and tax) it has earned in the form of dividends. 
 2. Capital Gains—the  price of the securities a fund owns may increase. When a fund sells a security  that has increased in price, the fund has a capital gain. Most funds distribute  these capital gains (minus any capital losses) to investors in form of  Dividend.
 
 3. Increased NAV—if  the market value of a fund’s portfolio increases, after deduction of expenses  and liabilities, then the value (NAV) of the fund and its unit’s increases. The  higher NAV reflects the higher value of your investment.
 
 With respect to dividend payments, funds  usually will give you a choice: the fund can send you a payment, or you can  have your dividends reinvested in the fund to buy more units only if you  have opted for Dividend options otherwise it is added back to NAV. This is the  reason why NAV of Growth option is always more than the NAV of Dividend option.
 
 (Source: US SEC, AMFI)
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